Albert
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THE SOUTH AFRICAN FENDER FAMILY
Albert Frost Guitarist
Karen
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THE SOUTH AFRICAN FENDER FAMILY
Majozi
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THE SOUTH AFRICAN FENDER FAMILY
Majozi singer guitarist
Carlow
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THE SOUTH AFRICAN FENDER FAMILY
Carlo Jooste bass player
Acoustic E
WELCOME TO
THE SOUTH AFRICAN FENDER FAMILY

JOIN THE #FENDERFAMILY

Fender South Africa welcomes you to the Fender Family. Join and be the first to know about new products, great competitions, and exclusive roadshows & events.

WHY JOIN ? (it's free)

VIP ACCESS

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VIP ACCESS

Being part of the #Fenderfamily gets you VIP access. You will be the first to find out about:

New product launches
Great competitions
Exclusive roadshows
Special events with our Fender artists

ALL THINGS FENDER IN YOUR INBOX

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ALL THINGS FENDER IN YOUR INBOX

Never miss a product launch again, we’ll keep you in the loop.

Fender is known for producing an amazingly diverse lineup of instruments, so you'll definitely find one that you're going to love, or already do. Whether it's a Strat, a Tele, a Mustang, Jaguar or Jazzmaster, these Fenders are truly going to bring your playing to life. Of course, Fender also offers an impressive line of bass guitars as well as a full line of Amplifiers, meaning they've got you covered regardless of which instrument you love.

MEET OTHER FENDER FANS

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MEET OTHER FENDER FANS

We are all joined by one common denominator, we love what Fender represents and we want to own a Fender instrument (or two, or three!). We have created a fraternity to celebrate and appreciate Fender as a collective.

Being part of the #FenderFamily you will have the opportunity to meet like-minded people on the same journey as you, and discover more.

Unleash Your Potential

SQUIER SONIC SERIES

The Sonic Series provides an affordable, durable electric guitar experience with solid Affinity pickups, a variety of vibrant colors, and easy modification options for lifelong enjoyment.

Brand New Again

AMERICAN VINTAGE II SERIES

The Fender® American Vintage II series offers a precise recreation of iconic guitars with authentic designs, premium finishes, and period-specific pickups, embodying Fender’s legendary craftsmanship and tone.

Iconic Sound. Timeless Style. Comfortable Feel.

PLAYER SERIES

Built on the foundation of legends, the Player Series is built to fuel your musical legacy with authentic Fender tone and feel. Iconic, timeless and original

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      LATEST NEWS

      Squier 40th Anniversary

      Check out the new Gold Anniversary collection.

      The Paramount Series

      Unlock your creativity with inspiring features, premium materials and superior design.

      George Harrison Rosewood Telecaster

      A limited-edition commemoration that embodies George's elegant playing style and sound.

      Featured Products

      DID YOU KNOW?

      Founded in 1946 by Leo Fender, Fender brought the first mass-produced solid-body Spanish-style electric guitar to the market, and with that, wrote the book on how to do an electric guitar right.

      Today, their legendary Telecaster and Stratocaster designs are among the most respected and revered in the world.

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      Spring Clean deals on Fender Player electric and bass guitars now on!